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Report: North Carolina sells out season tickets for first season under Bill Belichick

IMG_6598by:Nick Kosko05/19/25

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Bob Breidenbach / USA TODAY NETWORK via Imagn Images

North Carolina sold out its allotment of season tickets for Year 1 under Bill Belichick, according to Axios Raleigh. It was a total of 20,000 tickets.

Interestingly, North Carolina raises its season ticket prices 25%, per the report. The school received no pushback on the idea.

Not only that, but UNC’s revenue share with the ACC will likely increase along with the value of its sponsorship deals. Sometimes, it pays to have a coach like Belichick.

Excitement is building in Chapel Hill as the six-time Super Bowl winning head coach of the New England Patriots takes his first steps as a college head coach. A winner of eight total Super Bowls, Belichick is treating the program like an NFL franchise.

Belichick just wants to keep on learning. He’ll have to learn a lot about the college game as he moves into the next phase of his career.

Bill Belichick effect: UNC sells out season tickets

“Again, for me, it’s all about learning,” Belichick said on Good Morning America. “You know, I learn every day, and I’ve learned so much being back in the college environment with whether it be recruiting, the college game, the rules, the hash marks, some strategy, and just putting a team together. But I’ve learned a lot. I learn every day. I’ve got a great staff. You know, Michael Lombardi has done a great job for me in terms of bringing the personnel side of it together. 

“And, you know, us having a shared vision, kind of like we had in the NFL: we have a coach-general manager model, and so that’s been great as well to work with him and to, you know, go through the process of re-acclimating to a little bit of a football, still football, but there’s certainly some differences.” 

College football could align more with the NFL as the years progress. The impending House Settlement will lead to revenue share and for all we know, players could eventually be full fledged employees with how money is being thrown around. Belichick thinks eventually there will be some sort of solution to maximize earning potential while maintaining competitive balance.

We’re still a little less than four months away from the start of the season, so there’s more development to be had. Belichick and North Carolina kickoff September 1st at home vs. TCU at 8:00 p.m. ET on ESPN.